Mrs. Fields Cookies
Mrs. Fields Cookies
2855 E. Cottonwood Pkwy., # 400
Salt Lake City UT 84121-7050
800#:(800) 348-6311
Tel: (801) 736-5732
Fax: (801) 736-5660
E -Mail: scottm@mrsfields.com
Web Site: www.mrsfields.com
Contact: Mr. Scott Moffitt
MRS. FIELDS COOKIES is the largest, most widely-recognized and respected brand name in the retail cookie industry, operating over 920 system-wide stores in 42 states and 11 foreign countries. MRS. FIELDS products are made with only high-quality, natural ingredients. In addition to cookies, the product line includes several varieties of brownies, muffins, other baked goods, gourmet coffees and other beverages. MRS. FIELDS is seeking master franchisee partners in selected foreign countries to develop MRS. FIELDS stores in those countries. MRS. FIELDS is world-renowned for its commitment to quality products and services. Qualified master franchisees will share in our brand recognition, award-winning operating systems and proven product line. -1
Franchisor Background
Established: 1977
First Franchise: 1990
First International Franchise: 1992
Franchise Units: 461
Company-Owned Units: 73
Total Units: 534
Distribution:
U.S. - 849; Canada -- 11; International -- 60
Projected Total New Units Over Next 12 months: 40
Projected New International Units Over Next 12 months: 25
Size Of Corporate Staff: 135
Financial Projections Provided: No
Term of Franchise Agreement/Renewal (Master): 5/15
Term of Franchise Agreement/Renewal (Area): NR
Minimum Financial Requirements: Territorial and store opening fees, as well as on-going royalties on sales.
Expansion Requirements: General requirements are the development of at least 20 stores over a 5 year period.
Franchisor Financial Assistance: In some cases.
Franchise Fee(Master): The territorial fee is determined after assessing the potential for MRS. FIELDS in the territory.
Franchise Fee(Area): NA
On-Going Royalty (Master): 6% of sales.
On-Going Royalty (Area): NA
Franchisor Ad Program: International franchisees are required to spend 2% of sales on in-country advertising.
International Trade Associations: IFA
Franchisee Qualifications
Ranked 1-5, 5 Being Very Important
Net Worth: 5
Business Experience: 5
Ability to 'Get Things Done': 4
Industry Experience: 4
Franchising Experience: 3
Psychological Profile: 3
Personal Interview(s): 4
Training/Services
Initial Franchisee Training: In-depth classroom and in-store training is provided for all international licensees for a period of 13-20 days in Salt Lake City, Utah.
On-Going Support: A,C,D,E,H,I
(Click here for an explanation)
International Agreements
Individual Operating Units: Never
Master Franchising: Most Often
Area Development: NA
Licensing: Most Often
Foreign Subsidiary: Never
Joint Venture: Sometimes
Other:
Preferred Franchise Relationship: We are seeking quality partners who can function as master franchisees in a given country or country segment. Quality partners would include well-capitalized organizations with experience in retail operations, real estate or food service.
Seeking Partners In
North America: US (854--Not Seeking), CAN (11--Not Seeking)
Europe/Eastern Europe: FR, GR, GC, IT, SP, TU, UK
Far East: AS (6--Not Seeking), CH, HK (6--Not Seeking), ID (12--Not Seeking), JA, KO (4--Not Seeking), MA (1--Not Seeking), PH (7--Not Seeking), SI (3--Not Seeking), TA, TH (4--Not Seeking), KO (2--Not Seeking)
Mexico: MX (14-Not Seeking)
Caribbean: BA, CU, DR, PR
Central America: CR, GA, PG
South America: AR, CH
Middle East / India: BH, IN, IS, KU, SA, UA
Africa: EG, SO
Countries Not Listed Above:
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