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JOLLIBEE Logo

Jollibee

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Jollibee
Ortigras Center 1605 Pasig, P.O. Box 12695
Manila PHILIPPINES
800#:
Tel: (632) 636-0081
Fax: (632) 633-3687
E -Mail: jfcio@mnl.sequel.net
Web Site: www.jollibee.com/ph
Contact: Mr. Tony D. Kitchner


JOLLIBEE means great-tasting food, world-class quality and delightful, excellent service. The concept's core products include great burgers, great chicken, spaghetti, Jolli-meals and a lot more! The difference is represented by the JOLLIBEE High Fives: FUN--Because every trip to JOLLIBEE spells wholesome fun. It is a place where family, friends and relatives can enjoy a special occasion or a simple meal together. FLAVOR--Superior tasting and freshly-cooked food, which is rudimentary to any country, any culture. FAMILY--A place for any member of the family, where kids, grown-ups, and even old folks feel equally at home. FRIENDLY--Every customer is greeted with a friendly smile and given efficient, warm service. FLEXIBLE--JOLLIBEE is adaptive to the markets where it is present. -1




Franchisor Background


Established: 1978
First Franchise: 1980
First International Franchise: 1994
Franchise Units: 111
Company-Owned Units: 62
Total Units: 173

Distribution:
U.S. - 1; Canada -- 0; International -- 247

Projected Total New Units Over Next 12 months: 76 (42 Franchised Units in Philippines and 34 Company-Owned Units in Philippines)
Projected New International Units Over Next 12 months: 13

Size Of Corporate Staff: 20
Financial Projections Provided: Yes
Term of Franchise Agreement/Renewal (Master): 5/5
Term of Franchise Agreement/Renewal (Area): 5/5
Minimum Financial Requirements: To be discussed depending on the territory.
Expansion Requirements: A mutually agreed upon development schedule forms part of the franchise agreement - identifying the number of stores to be developed given a specified number of years within the life span of the agreement.
Franchisor Financial Assistance: No
Franchise Fee(Master): Fees vary depending on market dynamics.
Franchise Fee(Area): Fees vary depending on market dynamics.
On-Going Royalty (Master): Minimum of 6% of gross sales.
On-Going Royalty (Area): Minimum of 6% of gross sales.
Franchisor Ad Program: Minimum of 4% of gross sales.
International Trade Associations: IFA

Franchisee Qualifications

Ranked 1-5, 5 Being Very Important

Net Worth: 5
Business Experience: 5
Ability to 'Get Things Done': 5
Industry Experience: 4
Franchising Experience: 3
Psychological Profile: 5
Personal Interview(s): 5

Training/Services

Initial Franchisee Training: 7 days for the franchisee; 30 days for the general manager; 90 days for the store managers; 14 days for the staff/crew. Location depends on the assigned territory.
On-Going Support: a,d,E,h,I
(Click here for an explanation)

International Agreements

Individual Operating Units: Never
Master Franchising: Most Often
Area Development: Sometimes
Licensing: Never
Foreign Subsidiary: Never
Joint Venture: Sometimes
Other:
Preferred Franchise Relationship: Territorial Franchise: 100% franchise with exclusive territorial franchise rights.

Seeking Partners In

North America: US (1), Canada
Europe/Eastern Europe: IT
Far East: AS, Brunei (5 - Not Seeking), CH (1), GU (1 - Not Seeking), HK (4 - Not Seeking), ID (5) - Not Seeking), KO, MA (3 - Not Seeking), NZ, PH (220 - Not Seeking), PNG (1 - Not Seeking), SI, TA, TH, VN (2 - Not Seeking)
Mexico:
Caribbean:
Central America:
South America:
Middle East / India: Bahrain (1 - Not Seeking), IN, KU (2 - Not Seeking), PK, OM, SA (2 - Not Seeking), UAE (1 - Not Seeking)
Africa:
Countries Not Listed Above:
Click here for a sample questionnaire.
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