Direct English
Direct English
80 Morden Rd.
Mitcham CR4 4PH UNITED KINGDOM
800#:+44 (0) 1279 623303
Tel: +44 (0) 208 687 6000
Fax: +44 (0) 280 687 6410
E -Mail: directenglish@linguaphone.com
Web Site: www.directenglish.com
Contact: Mr. Clive Sawkins
DIRECT ENGLISH is an Addison Wesley Longman initiative which draws on the Company's extensive experience as a publisher of English-language teaching products. Targeting primarily the business community, DIRECT ENGLISH centers provide top-quality material which can be studied at home, in the car or during lunch breaks, plus the back-up of tutorials, coaching sessions, conversation classes and social activities held at the centers themselves. DIRECT ENGLISH is flexible enough for the customer to study whenever and wherever he or she wants. More than just another language school - DIRECT ENGLISH provides a learning method with a clear methodology and service delivery that puts the customer first. -1
Franchisor Background
Established: 1724 (AWL merger took place in 1994)
First Franchise: 1997
First International Franchise: 1997
Franchise Units: 57
Company-Owned Units: 0
Total Units: 57
Distribution:
U.S. - 0; Canada -- 0; International -- 3
Projected Total New Units Over Next 12 months: 8
Projected New International Units Over Next 12 months: 8
Size Of Corporate Staff: 11
Financial Projections Provided: Yes
Term of Franchise Agreement/Renewal (Master): 10/7
Term of Franchise Agreement/Renewal (Area): 10/7
Minimum Financial Requirements: Becoming a Master requires a total investment of US$750,000. Unit franchisees require US$240,000.
Expansion Requirements: 28 units within 4 years. By end of year 5 of operating, we would expect 40 units.
Franchisor Financial Assistance: In some cases.
Franchise Fee(Master): Related to future profits.
Franchise Fee(Area): N/A--We're only looking for Masters.
On-Going Royalty (Master): 1% in the first year, rising to 3% in the third year and thereafter, based on franchise turnover net of purchase tax.
On-Going Royalty (Area): 9% in first year, rising to 12% in the third year and thereafter, based on franchise turnover net of purchase tax.
Franchisor Ad Program: Unit franchisees can reclaim 2% of above fee for local promotional activities from Master.
International Trade Associations: IFA
Franchisee Qualifications
Ranked 1-5, 5 Being Very Important
Net Worth: 5
Business Experience: 5
Ability to 'Get Things Done': 5
Industry Experience: 1
Franchising Experience: 3
Psychological Profile: 4
Personal Interview(s): 4
Training/Services
Initial Franchisee Training: We provide 2 weeks' training in the UK, which includes classroom training. We also send delegates for 3 days to our pilot centre in Milan for on-the-job training. Delegates receive training in all aspects of the business, especially sales and marketing, operations, etc.
On-Going Support: b,C,D,E,g,H
(Click here for an explanation)
International Agreements
Individual Operating Units: NR
Master Franchising: Most Often
Area Development: NR
Licensing: NR
Foreign Subsidiary: NR
Joint Venture: NR
Other:
Preferred Franchise Relationship: We are looking for Master Franchisees who have a total commitment to business. People with strong ideas on future action and the drive to achieve it. We will give assistance during the business start-up period, beginning with in-depth training and we'll provide guidance on recruitment of unit franchisees. We believe in total commitment to quality and excellence on both sides.
Seeking Partners In
North America:
Europe/Eastern Europe: AU, BE, BU, CZ, FI, FR, GR, GC, HU,IR, IT (1), NE, NO, PO, PT, RO, RU, SL, SV, SP, SW, SZ, TU, UR, YU
Far East: AS, CA, CH, GU, HK, IN, ID, JA, KO (1), MA, SI, TA, TH, VN
Mexico: MX
Caribbean:
Central America:
South America: AR, BO, BR, CH, CO, PE, VE
Middle East / India: IN, IS, PK, OM, SA, UA
Africa: EG
Countries Not Listed Above:
Click here for a sample questionnaire.
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