Cendant1
Cendant1
1 Sylvan Way
Parsippany NJ 07054-3878
800#:(800) 758-8999
Tel: (973) 428-9700
Fax: (973) 496-5915
E -Mail:
Web Site: www.cendant.com
Contact: Ms. Nicole Johnson-Reece
HFS Incorporated is a leading franchisor of brand name hotels, residential real estate and car rental operations. In real estate, HFS's CENTURY 21, COLDWELL BANKER AND ERA brands have about 12,500 franchised offices with more than 180,000 brokers and agents worldwide. HFS provides mortgage services to consumers and is the global leader in corporate employee relocation. In travel, the company has nearly 5,400 DAYS INN, HOWARD JOHNSON, KNIGHTS INN, RAMADA, SUPER 8, VILLAGER LODGE and WINGATE INN franchised hotels with more than 500,000 rooms worldwide. The franchisor of AVIS, HFS is also the largest provider of vacation timeshare exchanges through RESORTS CONDOMINIUM INTERNATIONAL (RCI) and is the world's second largest vehicle fleet management service. Because of the extent and breadth of HFS Incorporated's portfolio, there are a wide variety of opportunities for cross marketing with-in and between the brands. Our pending merger with CUC INTERNATIONAL will expand our capabilities to reach potential customers and, in the process, create the premier consumer marketing company. By combining the power of the HFS brands and the vast consumer reach - more than 100 million consumers annually - with CUC's direct marketing expertise, club membership delivery system, and 68 million club members worldwide, the new company will create incremental opportunities previously unavailable to either company. HFS and CUC have already joined together in the extremely successful Transfer Plus program which targets CUC's travel services to the customers who call the HFS hotel brands' reservation centers. The company being formed by the HFS and CUC merger will continue to expand internationally to meet the growing demands by consumers and entrepreneurs for branded franchise services.HFS franchises the following brands internationally:CENTURY 21 - CENTURY 21 is the world's largest franchisor of residential real estate brokerage offices, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 system of more than 6,200 independently-owned and operated offices in 21 countries or territories
Franchisor Background
Established: 1978
First Franchise: 1980
First International Franchise: 1994
Franchise Units: 6588
Company-Owned Units: 0
Total Units: 6588
Distribution:
U.S. - 1; Canada -- 0; International -- 247
Projected Total New Units Over Next 12 months:
Projected New International Units Over Next 12 months:
Size Of Corporate Staff: 30,000
Financial Projections Provided: No
Term of Franchise Agreement/Renewal (Master): Hotel Brands: 20 Years/Negotiable, usually two 10-year periods; renewal fee is one-half of initial fee. Real Estate Brands: 25 Years/25 Years; Same price adjusted to the Consumer Price Index.
Term of Franchise Agreement/Renewal (Area):
Minimum Financial Requirements: Hotel Brands: Depends on the territory and development potential. Real Estate Brands: $1 million net worth and $250,000 liquid capital, exclusive of the initial master franchising fee.
Expansion Requirements: Expansion timetables are jointly determined after studying the market.
Franchisor Financial Assistance: No
Franchise Fee(Master): Fees are determined based on country size and economics, the potential for brand development and a series of other demographic and economic variables.
Franchise Fee(Area): There is no fixed formula.
On-Going Royalty (Master): Hotel Brands: 1.5% royalty, based on gross room sales. Real estate Brands: 16.6% of all revenues.
On-Going Royalty (Area):
Franchisor Ad Program: Hotel Brands: 0.5%, based on gross room sales. Real Estate Brands: Require that 10% of all commissioned revenues be placed into a marketing fund which is for use in the master franchisee's country/territory.
International Trade Associations: IFA, One of our executives, Jeffrey T. Williams, is presently its Chairman.
Franchisee Qualifications
Ranked 1-5, 5 Being Very Important
Net Worth: 5
Business Experience: 5
Ability to 'Get Things Done': NR
Industry Experience: 4
Franchising Experience: 4
Psychological Profile: 3
Personal Interview(s): 5
Training/Services
Initial Franchisee Training: Hotel Brands: International master franchisees are give a 3-day training class that teaches the master franchisee about the components of a successful hotel franchising organization, which would allow them to develop and service their franchisees. In addition, there is on-site training provided by the specific brand professionals. Real Estate Brands: Master franchisees are provided 30 days of intensive training at either the Company headquarters or a regional training facility in the United States.
On-Going Support: Hotels: a,B,C,D,e,H,I. Real Est.: B, c, d, H, i.
(Click here for an explanation)
International Agreements
Individual Operating Units: Sometimes
Master Franchising: Most Often
Area Development: Never
Licensing: Never
Foreign Subsidiary: Never
Joint Venture: Never
Other:
Preferred Franchise Relationship: We are seeking the right partners in the right countries to expand our hotel and real estate brands internationally. Our potential partners should have significant experience in the specific industry and/or inn franchising generally and be able to expand the brand within the territory in a mutually agreed upon timeframe. We offer training and support for master franchisees of both our real estate and hotel brands and there are annual conferences for most of the brands. We are looking for a business relationship where information can easily flow both ways.
Seeking Partners In
North America: US (33), CAN
Europe/Eastern Europe: FR ,GR, GC, IT, SP, SW, SZ, UK
Far East: AS, CH, GU (4-Not Seeking), HK, ID, JA, KO, NZ, PH, SI, TA
Mexico: MX
Caribbean:
Central America:
South America: AR, BR, CH
Middle East / India: IN, PK, OM, SA, UA
Africa:
Countries Not Listed Above:
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